Location Analytics

Location Analytics

A new platform for engaging users.

Cisco Meraki Location Analytics displays real-time location statistics to improve customer engagement and loyalty across sites, and is built-in to Cisco Meraki APs with no additional cost or complexity. Data collected by APs is synced with the Cisco Meraki cloud and automatically reported in the dashboard, revealing visitor traffic trends, dwell time, and new vs. repeat visitor loyalty.

Use Location Analytics to compare visitor trends between sites or after launching campaigns, and to find the effect of actions on visitor dwell time or repeat visit frequency. Customize the display to show data for a specific day, weekend, or even trends over a month.

Bluetooth Beacons

Location–aware apps and engagement

Integrated

Integrated Bluetooth technology enables iBeacon and other active customer engagement applications, such as assisted navigation or location–aware mobile apps.

Automated

Automated inventory scanning seamlessly tracks fleets of remote Beacons and alerts administrators on entry or exit.

Compatible

Compatible with overlay Beacon systems for micro–location mapping and immediate zone beaconing.

WiFi with Facebook Login

Streamline your guest experience and increase brand exposure using your guest WiFi.

Deep integration between Cisco Meraki and Facebook lets your customers connect to WiFi by checking in on Facebook, using your organization’s Facebook Page as a splash page.
WiFi with Facebook Login gives organizations access to aggregate and anonymous demographic data Facebook provides about visitors.

Build Brand Loyalty

Guests can post a story to their News Feed, showing their friends they visited your location and promoting your organization by virtual word-of-mouth.

Learn more about Location Analytics

Read our Whitepaper

Read the documentation

Download the data sheet

Learn about Location Analytics for hospitality

Location Analytics API

The real-time, cloud-based API enables the flexibility to feed data into custom applications. Integrate with back-end CRM, drive in-store customer engagement through push notifications, or alert staff to VIP customer visits.